KFC were looking to kick off a new fresh approach to social marketing with a very specific design appeal and target audience. They heard of our experience and were interested to see if our approach and ideas matched their vision for the following 6 months. With the majority of KFC's advertising created with a professional finish they wanted something with a creative, consumer look.
The success of the Rio Bites campaign is evident from the volume of interaction and the engagement rates which were above average based on Facebook’s standards for a company of its size. The Zinger has been more impressive yet in only its first release hitting engagement rates of 13.65% and smashing the high average recommendation by Facebook, at 0.99%. The best bit is that our cost per interaction is tiny in comparison to expected levels for KFC. For example, the cost per video completion was 8 times less than expected: just 2 pence each. Now that is finger lickin' good!
Brochures to attract new pupils to this crème de la crème Swiss boarding school.
View portfolioFinalist: R&D100 Awards
User Experience design for a handheld scanner used for bomb detection and analysis.
View portfolioWinner: £25k Skoll Venture Award
Winner: €25k Toyota Inclusive Mobility Startup Champion
As seen on the BBC and ITV
Sociability is an innovation project that has arisen out of the need for better accessibility information for social venues across Oxford and beyond.
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