GLOBAL INITIATIVE

Oxford, England
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Elevating digital experiences to new heights

Empowering organisations with secure, ​high-performance applications built to scale seamlessly and delivering lasting impact.

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PADDLE

Extending therapy support beyond treatment with a secure digital companion

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Research

UX/UI Design

Infrastructure

Software as a medical device

Paddle case study image, showing phone in pocket

PADDLE

Extending therapy support beyond treatment with a secure digital companion

View case study

Research

UX/UI Design

Infrastructure

Software as a medical device

Paddle case study image, showing phone in pocket

PADDLE

Extending therapy support beyond treatment with a secure digital companion

View case study

Research

UX/UI Design

Infrastructure

Software as a medical device

Paddle case study image, showing phone in pocket

TRIAL DECK

Simplifying clinical trials with no-code speed and lower costs

View case study

Product development

Scaling

Medical software engineering

Governance & compliance

TRIAL DECK

Simplifying clinical trials with no-code speed and lower costs

View case study

Product development

Scaling

Medical software engineering

Governance & compliance

TRIAL DECK

Simplifying clinical trials with no-code speed and lower costs

View case study

Product development

Scaling

Medical software engineering

Governance & compliance

Eczema care online

Transforming eczema care with an evidence-based digital platform that saves the NHS up to £1 million

View case study

PPIE engagement

Cloud infrastructure

Human-centered design

ECO case study image, showing the website on a laptop on a table

Eczema care online

Transforming eczema care with an evidence-based digital platform that saves the NHS up to £1 million

View case study

PPIE engagement

Cloud infrastructure

Human-centered design

ECO case study image, showing the website on a laptop on a table

Eczema care online

Transforming eczema care with an evidence-based digital platform that saves the NHS up to £1 million

View case study

PPIE engagement

Cloud infrastructure

Human-centered design

ECO case study image, showing the website on a laptop on a table

SERVICES

Your partner in product innovation

We help innovators turn ideas into market-ready products with speed, precision, and scalability, covering everything from MVP development to full-stack engineering and growth strategy.

Software Design & Engineering

From concept to code, we build products that scale.

  • UX/UI design tailored for startups

  • Agile software development

  • Continuous iteration & support

Technical Architecture & Scalability

Build a foundation that supports rapid growth and future features.

  • Cloud-native architecture

  • API-first approach

  • Security & compliance baked in

Funding & Pitch-ready Tech

Get investor confidence with a polished, scalable product demo.

  • Interactive prototypes for pitches

  • Technical documentation for investors

  • Scalable MVP showcase

Software engineering

User experience design

Cloud infrastructure

Branding

Mobile apps

Startup blueprint

Usability testing

AWS support

Compliance & Governance

Software as a Medical Device

Dev team building

Digital Transformation

Software engineering

Cloud infrastructure

Mobile apps

Usability testing

Compliance & Governance

Dev team building

User experience design

Branding

Startup blueprint

AWS support

Software as a Medical Device

Digital Transformation

About us

In the heart of Oxford

26 years of experience

The story of Global Initiative began over 26 years ago when founders Chris and Gareth met whilst studying sciences at the University of Oxford.

ISO 9001, 27001 & NHS DSPT Certified
Social fund & Incubator
26 years of experience

The story of Global Initiative began over 26 years ago when founders Chris and Gareth met whilst studying sciences at the University of Oxford.

ISO 9001, 27001 & NHS DSPT Certified
Social fund & Incubator

Find out more

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Partners in progress, hear their stories

81 %

best in field - Which? best buy award

The Loop App

The Loop App

Working with the team at GI has been a very good experience - they are human, relatable, quietly confident and professional. I have worked with many agencies over 20 years or so and feel GI have been some of the best partners to work on digital I have
had to date.

Working with the team at GI has been a very good experience - they are human, relatable, quietly confident and professional. I have worked with many agencies over 20 years or so and feel GI have been some of the best partners to work on digital I have
had to date.

Working with the team at GI has been a very good experience - they are human, relatable, quietly confident and professional. I have worked with many agencies over 20 years or so and feel GI have been some of the best partners to work on digital I have
had to date.

Alex Segrt

Alex Segrt

Head of Digital Platform and Communications - The Global Health Network

Head of Digital Platform and Communications - The Global Health Network

I look forward to further collaborations with Eligo and Global Initiative to make digital voting more trustworthy. This is of great importance for the future of democracy.

I look forward to further collaborations with Eligo and Global Initiative to make digital voting more trustworthy. This is of great importance for the future of democracy.

Feng Hao

Professor of Security Engineering at Warwick

Every breakthrough starts with a conversation

ideas@global-initiative.com

33-35 George St, Oxford OX1 2AY

+44 (0)1865 203100

Every breakthrough starts with a conversation

ideas@global-initiative.com

33-35 George St, Oxford OX1 2AY

+44 (0)1865 203100

Every breakthrough starts with a conversation

ideas@global-initiative.com

33-35 George St, Oxford OX1 2AY

+44 (0)1865 203100